Graphene Manufacturing Group (GMG) has commenced global sales of its G® Lubricant product across several global markets, including Australia, the UK, Europe, China, Canada, and the US. The product will be available through both GMG's website and direct-to-customer channels.
GMG is exploring partnerships with large oil and gas companies and OEMs, while actively promoting the product through various advertising campaigns. The company also noted it has received formal requests for distribution rights in additional countries and is working to finalize packaging and labelling updates to comply with local requirements. It is scaling its sales team and production capabilities to meet growing demand, indicating a strategic push to solidify its position in the lubricant market.
To support broader sales in Europe, the company has initiated the process to register G Lubricant with the European Chemicals Agency under the REACH regulation, a process that could take up to three months.
“We look forward to growing sales through new distributors and potential partners for scale,” said GMG CEO Craig Nicol in a statement.
G Lubricant is already in active use in several large truck fleets, with performance results expected in the coming months.
On the marketing front, GMG said it has committed over A$200,000 (around USD$130,200) to a year-long advertising campaign in Australia targeting the trucking and transport sector. The campaign includes newspaper, magazine, radio, and online advertisements. A similar annualized spend is being allocated to global digital platforms including Meta, Google and LinkedIn, the company said.
