Directa Plus announces strategic collaboration with SPECTRUM to expand into U.S defense sector

Directa Plus has announced a strategic collaboration with The SPECTRUM Group, a US strategic advisory and government relations firm, to explore the potential of G+® technologies in the US defense sector, ahead of presenting Directa Plus' products at the Annual Meeting of the Association of the United States Army in Washington, DC.

SPECTRUM will leverage its expertise and extensive network to support Directa Plus in driving its business expansion into the military technology sector. SPECTRUM has a comprehensive understanding of Directa Plus' G+® textile and Grafysorber® technologies, and its potential and extensive applications, and is said to be well placed to educate and gain traction within the US market. SPECTRUM's customers include startups, Fortune 500 companies, government entities at various levels, and international organizations. The collaboration involves joint efforts in the development of cutting-edge products, including G+® textile technologies (i.e thermal management, antistatic, antimicrobial and thermal camouflage solutions), and Grafysorber technology, with the aim to minimize the time to market for the Group's G+ technologies in the US personal protection and defense sector.


Through this partnership, Directa Plus has been invited to attend the Association of the United States Army Annual Meeting in Washington D.C. in October, where the Group will have the opportunity to engage with US federal entities and explore potential partnerships and opportunities in the US federal sector.

Commenting, Giulio Cesareo, Founder and CEO of Directa Plus, said: "Our strategy is to align in personal protection and defense with key partners with a deep understanding of key vertical markets and robust networks. We see this as a platform from which to secure new business in the US. Directa Plus will leverage its track record of our established and proven products, such as Grafysorber and G+® textile applications. "

Lieutenant General John Caldwell, Head of Aerospace and Defense at The SPECTRUM Group added: "The more we learn about Directa Plus, the more confident we are regarding opportunities in the U.S. Defense Sector".

Posted: Sep 18,2023 by Roni Peleg